Advertising Standard

EFFECTIVE FEBRUARY 1, 2019

Updated: Recently Updated
December 17, 2018
Date Approved:
September 21, 2016

1. Responsibility

Physiotherapists are responsible for any advertisement over which they have control.

Physiotherapists must review the advertisements placed by others on their behalf to ensure that they meet the expectations in the Advertising Standard. If they do not, physiotherapists must take reasonable steps to correct the advertisements. 

Physiotherapists must document the steps taken.

2. Truth in Advertising

Advertisements must be true, accurate, and verifiable. This means that the physiotherapist must be able to prove that the information in the advertisement is true.

Advertisements must not mislead.

Advertisements must be easy for consumers to understand.

3. Advertising Content

Advertisements must only contain information about services for conditions that the physiotherapist is competent to diagnose and to treat.

Advertisements must not state or imply a guarantee of treatment results.

4. Claims of Superiority

Advertisements must not state or imply that a physiotherapist’s services are better than those offered by other physiotherapists.

Advertisements must not state or imply that a certain brand or product is better than others.

5. Advertising about Prices

If an advertisement offers discounted prices for packaged or bundled services, it must clearly state that there is still the option to buy one service at a time. It must also make it clear that there is an option to receive a refund for unused services.